Operations & systems
Mapping how the business actually works, then rebuilding the process around it: SOPs, workflows, ownership and documentation a team keeps using.
Structure behind the scenes.
Growth in front of them.
Operations, systems and e-commerce execution for brands and founders — Shopify, workflows, SOPs, remote teams, suppliers, fulfilment and project management.
02 — Where I can help
- Shopify store setup & optimisation
- Meta Ads & channel support
- Remote team setup & management
- SOPs & workflows
- Supplier coordination
- Fulfilment processes
- Customer experience
- Project management
- Launches
- KPI tracking & reporting
03 — How I can help
E-commerce builds
Shopify structure, product data, collections, templates and checkout — built to be managed in-house after handover.
Teams & suppliers
Clear roles, communication rhythms and supplier and fulfilment processes so work moves without daily supervision.
Project management
Timelines, dependencies, decisions and check-ins — keeping momentum from kick-off to launch and review.
05 — Kind words
We had the products and the ambition, but no real store to sell them in. Daphne took the whole build off my plate — structure, pages, product data, checkout — and kept asking the questions I hadn't thought of. What she handed over was finished, not almost finished.
Marcus V.
E-commerce Store Build
Our backend was held together with habits. She spent a week just watching how we actually worked, then rebuilt the process around that. The SOPs she wrote are the only ones my team has ever kept using.
Elena R.
Operations & Systems
She doesn't just build the store — she thinks through what happens after launch. Inventory sync, fulfilment handoffs, returns flow. Daphne made sure the operation could keep up with the sales.
Emma J.
E-commerce Operations
Stock levels were wrong, listings were out of sync, and nobody trusted the dashboard. Daphne cleaned up the backend, connected the systems properly and wrote the documentation so the team could maintain it.
Mark T.
Backend & Inventory Systems
Our fulfilment process changed every week depending on who was working. Daphne standardised it into SOPs with checklists and escalation paths. Mistakes went down, training time went down, and I stopped being the bottleneck.
Kevin L.
SOPs & Fulfilment
Managing people across four time zones was exhausting until Daphne stepped in. She made ownership obvious, cut the meetings in half and gave everyone a way to move without waiting on me. Calm, clear, and very direct when it mattered.
Thomas K.
Remote Team & Project Management
06 — How we can work together
Project-based
A defined build, migration, launch or system with a clear end point.
Freelance support
Hands-on capacity inside your team for a set number of days or weeks.
Short-term project
An audit, clean-up or documentation sprint with fast, tangible output.
Ongoing collaboration
A retainer rhythm for operations, reporting and continuous improvement.
Project rates are shared on request, based on scope and duration.