Backend & KPI Dashboard

Confidential client — details shared on request

Overview

A single view of the numbers that matter, replacing scattered exports and manual reporting.

Challenge

Decisions were being made on data that took days to assemble by hand.

My role

Operations consultant and systems builder.

Approach

Agree the metrics that matter
Connect the sources
Automate the reporting rhythm

What I built

KPI framework
Automated dashboard
Weekly reporting routine

Tools

Google Analytics
Shopify
Notion

Deliverables

Dashboard
Metric definitions
Reporting SOP

Gallery

Kind words

What clients said about
backend & kpi dashboard.

Stock levels were wrong, listings were out of sync, and nobody trusted the dashboard. Daphne cleaned up the backend, connected the systems properly and wrote the documentation so the team could maintain it.

Mark T.

Backend & Inventory Systems

Chargebacks were bleeding us. Daphne mapped the entire backend flow, found where disputes were slipping through, and built a prevention process with clear steps and documentation. The number dropped noticeably and stayed down.

Michael P.

Chargeback Prevention & Backend

Our backend was held together with habits. She spent a week just watching how we actually worked, then rebuilt the process around that. The SOPs she wrote are the only ones my team has ever kept using.

Elena R.

Operations & Systems

Selected client feedback. Some collaborations and project details remain confidential by request. Additional references are available upon request.