Concepts & creative direction
Defining what the content should say and how it should feel, before anything gets shot or designed.
Concepts, direction, execution.
Content with a point of view.
Creative content direction rather than day-to-day account management: concepts, planning, short-form and social assets that hold together as one story.
02 — Where I can help
- Content concepts
- Content planning
- Reels / short-form
- Social assets
- Campaign content
- Creative direction
03 — How I can help
Content planning
A realistic plan per channel: formats, themes, frequency and who does what.
Reels & short-form
Ideas, scripts and edits for vertical video that fit the brand instead of chasing every trend.
Campaign content
One idea carried across assets, channels and formats so a campaign feels coherent.
05 — Kind words
This is the third time we've hired Daphne for a new project. First a website refresh, then operations support, now UGC. She remembers how we work, asks better questions each time, and always brings something we didn't expect.
Laura D.
Repeat Collaboration — Content & UGC
We've worked with Daphne three times now and each project was different — first operations, then a store build, now content. She adapts quickly, communicates clearly and always leaves things better than she found them.
Olivia R.
Repeat Collaboration — E-commerce & UGC
06 — How we can work together
Project-based
A concept and content package for one campaign or launch.
Freelance direction
Creative direction alongside your in-house or agency team.
Short-term project
A content plan and starter set you can run yourself afterwards.
Ongoing collaboration
Continuous direction and content planning per quarter or month.
Project rates are shared on request, based on scope and duration.