Product & Brand Launch

Confidential client — details shared on request

Overview

Coordinating everything a launch needs — product data, content, channels and timing.

Challenge

Many moving parts, one date, and no shared plan.

My role

Project manager and creative coordinator.

Approach

Build the launch plan backwards from the date
Prepare assets and content
Run the launch and review

What I built

Launch plan
Content package
Channel checklist

Tools

Shopify
Klaviyo
Meta

Deliverables

Launch timeline
Assets
Post-launch review

Gallery

Kind words

What clients said about
product & brand launch.

This is the third time we've hired Daphne for a new project. First a website refresh, then operations support, now UGC. She remembers how we work, asks better questions each time, and always brings something we didn't expect.

Laura D.

Repeat Collaboration — Content & UGC

We needed real content for an outdoor clothing drop, not polished model shots. Daphne shot everything at the beach at golden hour — movement, texture, actual use. The campaign felt honest and the assets were ready to use immediately.

Chris B.

UGC — Outdoor & Beach Lifestyle

She made shampoo and skincare feel desirable without overproducing it. The UGC videos were natural, well-paced and matched the brand voice exactly. We reused them across ads, email and the product pages.

Nina K.

UGC — Cosmetics & Hair Care

Selected client feedback. Some collaborations and project details remain confidential by request. Additional references are available upon request.